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Please wait while the page content is loaded...Product Designer & Brand Designer
2025Design System & Concept Spec
Approachable personal finance tracking with friction-free expense logging and friendly mascot branding.
Most personal accounting applications rely on complex financial spreadsheets and intimidating terminology, leading users to abandon regular budgeting within their first two weeks.
Challenge: Transforming tedious manual expense entry into a warm, rewarding daily habit through playful character branding without sacrificing analytical rigor.
CatatKu combines single-tap categorized expense entry with an encouraging visual mascot and dynamic cashflow health sparklines, making everyday financial awareness accessible to young professionals and students.
3-Second Entry User Flow
Mapped and optimized the primary input pathway so users can log an expense with one hand in under three seconds.
Character Mascot & Identity
Created an expressive companion mascot that visually reacts to spending discipline and savings milestone achievements.
Modular Mobile Design System
Built an exhaustive Figma component library with semantic color states, cashflow sparklines, and accessibility-verified contrast ratios.
A cohesive, high-retention fintech concept that demystifies personal budgeting through delightful micro-interactions and frictionless tracking flows.
Single-Hand Input Optimization
Bottom-Sheet Action Deck — Primary expense categories grouped directly within natural thumb reach for one-handed logging.
Mascot Identity & Emotional Tone
Vector Character Expressions — Context-sensitive visual cues that celebrate financial milestones and positive saving habits.
Visual Cashflow Breakdown
Sparklines & Categorized Ratio Cards — Clean visual hierarchy highlighting net balance, category burn rates, and monthly runway.
Explore collaboration opportunities across digital products, creative direction, or AI pipelines.